Creative agency Lange Creative Lab has joined Moreton Daily Group as a Silver Strategic Partner, strengthening its investment in the City of Moreton Bay and its growing business community.
The partnership supports Moreton Daily and Moreton Daily Business, helping Moreton Daily Group continue to provide free, independent local journalism while connecting businesses with the people, opportunities and industries shaping the city.
Led by Managing Director Sophie Wyllie, Lange Creative Lab is a branding, content and digital studio with offices in Brisbane and the City of Moreton Bay.
Its services span brand identity, website development, photography, videography, content creation and social media management, with podcasting also being added to its offering.
The team also owns and operates VOID Studio in North Lakes, a purpose-built photography, video, podcast and content studio created to give businesses, agencies and creators access to professional production facilities closer to home.
The studio is part of Lange’s growing presence in the City of Moreton Bay and reflects the company’s broader ambition to build creative capability within the region.
Sophie said Lange’s work was centred on helping businesses become more visible and ensuring their brand reflected where the business was heading.
One of the most common challenges the agency sees is businesses that have grown beyond the branding they created in their early stages.
Others are investing time in websites, social media and content but struggling to achieve cut-through because those channels are not working together strategically.
“For us, creativity without strategy is just decoration. It might look nice, but it doesn’t actually move a business forward,” Sophie said.
“Before a single design concept or campaign idea gets developed, we’re asking the commercial questions: who’s the audience, what’s the gap in the market, what does this business actually need this piece of work to do for them.”
That combination of commercial strategy and creative execution is also behind Lange Creative Lab’s decision to become a Moreton Daily Group Strategic Partner.
Sophie said the partnership represented an opportunity to invest more broadly in the region where the agency operates and many of its clients are based.
“Moreton Bay is home for us, and it’s home for our clients too,” Sophie said.
“We’ve always had a clear ambition to be the premier creative company and agency for this city, and that means more than just doing great work for the businesses who come to us directly. It means investing in the city as a whole.”
Sophie said the work Moreton Daily Group was doing to increase the visibility of local businesses and connect the business community aligned with Lange’s own ambitions.
“The reason that we find it so valuable and a great opportunity to work with the Moreton Daily Group is that we are going to be front and center with all these other businesses that we can help get seen in front of their audiences,” Sophie said.
She also sees an opportunity to help close what she describes as a transparency gap for local businesses trying to understand how professional branding, digital marketing and content can support their growth.
“We don’t just want businesses in Moreton Bay to look good, we want the whole city to be seen, to punch above its weight and get the recognition it deserves,” Sophie said.
Moreton Daily Group Partnerships Manager Lyndsay Lawler welcomed Lange Creative Lab as a Silver Strategic Partner.
“Lange Creative Lab is exactly the kind of business we want around the Moreton Daily Business table. Sophie and her team understand that strong businesses need more than a great product or service, they also need to be seen, understood and connected with the right audiences.
“Their decision to join us as a Silver Strategic Partner reflects a real commitment to the City of Moreton Bay and the businesses growing here.
“We’re looking forward to bringing their creative and digital expertise into the conversations, connections and opportunities we’re building for the local business community.”
As a Silver Strategic Partner, Lange Creative Lab joins a network of businesses supporting Moreton Daily Group’s independent journalism and its work to build stronger connections between businesses, industry and the wider community across the City of Moreton Bay.
